![]() ![]() And the idea of a recipe box ties into the Times’ strong registration base and lets a news site act more like a customizable app. The new site’s collections feature is aimed at exactly that: A raw eating collection can easily include recipes from 2002, 2007, 2009, or last year. It’ll still taste good! It’s a test of the strength of an outlet’s archives and a site’s ability to surface content within them. ( Compare the current Dining & Wine web section front - perfectly fine, post-Times redesign, but nothing to inspire salivation.)Ĭooking is a rich area for digital news experimentation, because while new pieces are added all the time, a six-year-old recipe is almost precisely as valuable to the reader as one published yesterday. It’s really quite beautiful - finally giving the Times’ food coverage a digital presentation comparable to the sumptuous spreads it receives in the print edition. (In various reports over the past year, it’s been referred to as a food product, a dining product, and a cooking product - the final result is more Julia Child than Zagat.) To learn more about us, visit our newsroom and investor relations site.April 2, 2014Spring is apparently new-product-launch season at the Times: Barely a month past the debut of NYT Now, along comes its new cooking site. We are committed to creating #ZeroHungerZeroWaste communities by 2025. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. Follow Cravings on Instagram at KrogerĪt The Kroger Co. In 2022, Cravings launched its first-ever line of baking mixes, which became instant bestsellers, and the brand plans to launch additional products in the coming months. ![]() Founded in 2019 to bring fun, function and flavor into the kitchen, Cravings shares easy-to-follow, flavor-packed recipe content, along with everything people need to bring those recipes to life - from kitchenware and tabletop collections – to food products. To learn more about Cravings and the baking mix line, visit and follow the brand on Instagram, TikTok and LinkedIn.Ĭravings is the food and lifestyle brand born out of New York Times #1 best-selling author Chrissy Teigen's award-winning cookbooks. “The partnership perfectly aligns with our mission to make indulgence accessible to everyone.” “Kroger has a massive and diverse customer base across the country, so the opportunity to bring Cravings’ products to this new audience is huge,” said O’Connor. Given her deep expertise in the CPG space, she will guide the team in its retail strategy and product innovation, while continuing to nurture Cravings’ roots in content creation and community building. The launch marks one of the first major milestones for the brand’s first-ever CEO, Danyel O’Connor, who joined the team earlier this summer. “The thought of connecting with even more people and kitchens is so exciting – I can’t wait to see what we make together!” “Nothing inspires me more than sharing fun and food-inspired moments with people, so this partnership with Kroger is a dream come true,” said Teigen. Additional national retailers are slated to pick up the line later this year. Created with fun, function and flavor in mind for the at-home baker, each mix includes easy-to-follow instructions and requires minimal added ingredients. The baking mix collection first debuted online in the fall of 2022 – selling out twice – and launched successfully in retail at Bristol Farms earlier this year. ![]() Products set to sweeten the shelves include Buttermilk Mochi Pancake & Waffle Mix ($7.99), The Perfect Chocolate Chunk Cookie Mix ($8.99) and Chrissy’s Ultimate Banana Bread Mix ($8.99), the latter of which is adapted from one of Teigen’s viral cookbook recipes. The launch represents a significant step for the brand as it increases its focus on retail growth and CPG product innovations. LOS ANGELES-( BUSINESS WIRE)- Cravings, the food and lifestyle brand born out of New York Times #1 best-selling author Chrissy Teigen's award-winning cookbooks, is making it easy to get delicious with the launch of its crave-worthy and convenient baking mix line across Kroger stores nationwide beginning in September.
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